The Southern Center For Communication, Health & Poverty
CONTACT US | SITE MAP
 
Home
About Us
People
Research Projects
Public Health Workforce
Resources
News
Message Bundling
  Overview | FindingsResources
Printer Friendly

Findings

Focus Groups

  • Participants viewed all PCH behaviors as important and had difficulty identifying the most
    important. There was little observed difference among women with or without children or by group.
    Some differences were noted by level of education.
  • Participants offered a variety of ways to group preconception health behaviors. The most common
    groupings were to group behaviors by: (1) medical management, (2) screening or testing,
    (3) behaviors specific to lifestyle change.

Message Testing Results

  • Both single and bundled messages increased aided and unaided awareness of messages over levels
    found in the control group.
  • Even when there is 1 message, only half can recall the message on an unaided basis (following
    distraction). Only three-fourths can recall the message on an aided basis (following distraction)
  • There was no significant difference in terms of percent of messages correctly identified on an
    unaided or aided basis between 1, 3 and 4 messages. A similar pattern of results was found between
    unaided and aided responses.
  • Recall of specific messages did vary between treatments. Messages dealing with healthy lifestyle
    tended to have higher levels of recall than screening/testing or manage/ monitor messages
  • Some messages, such as eat healthy foods or exercise regularly, were reported even though they
    weren’t specifically mentioned in the text. They may have been communicated by the brochure
    visuals.

 

CONTACT US | UNIVERSITY OF GEORGIA | SITE MAP

Copyright © 2007 University of Georgia SCCHP. All rights reserved.