Principal Investigator: Dr. Vicki Freimuth
Co-Investigators: Dr. Doryn Chervin , Dr. Lijiang Shen
Macro International, Inc.: Ashani Johnson-Turbes, Thearis A. Osuji
Research Assistants: Shawna Harris , Shelly Hovick
The goal of the multiple risk factors study is to understand more about how susceptible the southern poor believe they are to a variety of health risks and have adopted behaviors to protect them from these risks. Focus groups and a random digit dial survey are being used to understand more about this population. Our formative research suggests that people think about risks in terms of their feelings of control over them and worry most about chronic conditions. Feelings of threat were influenced by family history, race, personal experience, and concerns about health insurance and the costs of health care. People also stated that barriers to engaging in health protection behaviors were time, work, family, conflicting information, and low self-efficacy.