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Developing Web-Based Communication for Latino Audiences

SalazarFeaturing Silvia Inez Salazar (National Cancer Institute). A Series of Focused Video Briefings for Public Health Information Officers and Emergency/Risk Communicators.

This series of videos is edited from presentations by Silvia Inez Salazar (National Cancer Institute) to a live audience of risk communicators and public information officers at the University of Georgia, October 2008.


Launch Webcast Podcast

You may also be interested in viewing : Building Liaisons with Latino Communities: A series of focused video briefings for public health information officers and emergency/risk communicators


Introduction by Paul Matthews, PhD, Assistant Director & Outreach Coordinator, UGA Center for Latino Achievement & Success in Education

Part One : Introduction (3:53) - Watch

Part Two: Overview of Online Latino User Trends (8:16) - Watch

Part Three: Identifying Best Practices (13:32) - Watch

Part Four: Cultural Relevance in Website Design (a) (8:51) - Watch

Part Four: Cultural Relevance in Website Design (b) (8:24) - Watch

Part Five: Language & Translation Issues (a) (8:54) - Watch

Part Five: Language & Translation Issues (b) (10:29) - Watch

Part Six: Information Architecture (10:36) - Watch

Part Seven: Specific Issues for Risk Communicators (7:17) - Watch

Additional Resources for Health Communication with Latino Audiences

Translation and Language Issues
This “More Than Words Toolkit” includes specific guidelines and recommendations for translation of health information. It comprises seven .pdfs on a range of topics.
This page, from Maximus/Center for Health Literacy, includes some resources and links about Health Literacy and Translation.
This is an annotated list of resources (print, video and online) that help health professionals write information at appropriate readability levels. It includes a section on Cultural & Cross-Cultural Resources with information on communicating with non-English background audiences.

Other Resources on Cross-Cultural Health Education and Communication
This is a link to a published article by Silvia Salazar: Buki, Lydia P., Salazar, Silvia I., & Pitton, Viviana O. (2008). Design elements for the development of cancer education print materials for a Latino/a audience. Health Promotion Practice.
These two sites from the Agency for Healthcare Research and Quality are in Spanish. They are recommendations for how to get better medical attention and how to be prepared to talk with your doctor, including recommended questions.
This is the Texas Medical Association’s list of Spanish-language health sites. Though not complete, it does have some national and Texas health information that may be helpful to link to.
This is a one-page .pdf in Spanish explaining what immunizations should be done when.

Fotonovelas/Photonovellas for Health Communication
This website has information on how to create Fotonovelas—it has how-to guides as well as .pdf examples of health-related “photo-novellas.”
This site has an archived video discussion about how to create and use Fotonovelas for health communication.

This is a link to a published article: Nimmon, L. & Begoray, D. (2008). Creating participatory photonovels in the classroom: A practical guide. Adult Basic Education and Literacy Journal. 2(3), 174-178


Silvia Salazar's Presentation on en español

This presentation provides information on the development and implementation of the website in Spanish (.pdf)



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