Building Liaisons with Latino Communities: A series of focused video briefings for public health information officers and emergency/risk communicators

The following series of videos were filmed at the University of Georgia with a live studio audience of public information officers and edited into thematic units. They feature the expertise of Leslie Rodriguez, Pierluigi Mancini, Rosa Solórzano, Natalie Hernandez and Lynn Beatty, all members of the Hispanic Health Coalition of Georgia. While the target audience is Georgia’s public information/risk communication officers, we believe the topics and information to be relevant to a broader constituency. You can watch these videos sequentially, or focus on the topics of most interest.

Introduction by Paul Mathews, PhD, Co-Director of the Center for Latino Achievement and Success in Education

Part One: Cultural Competency
This video segment focuses on what it means to be culturally competent in working with diverse populations, and how this relates to health care and communication. This video begins with introductory remarks prefacing the series.

Part Two: Hispanic or Latino?
This video segment addresses the “name game”—what should we call the Latino/Hispanic population and why?

Part Three: Demographics of the Latino Community
This video segment provides information about Georgia’s Latino/Hispanic population, their origins and composition.

Part Four: Immigration
This video segment reflects on the phenomenon of immigration as it relates to Georgia’s Latino/Hispanic population.

Part Five: Latino/Hispanic Cultural Characteristics: Similarities
This video segment focuses on understanding key aspects shared by many Latinos.

Part Six: Latino/Hispanic Cultural Characteristics: Differences
This video segment focuses on some of the main areas that this population may differ.

Part Seven: Cross-Cultural Communication
This video segment addresses how to communicate messages verbally and non-verbally more effectively across cultures.

Part Eight: Cultural Values and Communication
This video segment highlights several important Latino/Hispanic cultural values and their influence on delivering health messages effectively.

Part Nine: Using Interpreters and Translators
This video segment considers ways to appropriately translate messages into Spanish and what pitfalls to avoid.

Part Ten: Strategies for Reaching Latino Audiences
This video segment provides sample ideas on how to reach Latino/Hispanic community members with health messages.

Part Eleven: Latino Health Resources and the National Council of La Raza
This video segment provides an overview of NCLR’s Institute of Hispanic Health.

Part Twelve: Using Promotoras de Salud for Health Communication
This video segment provides a synopsis of the type of work promotoras de salud do incommunities.

Part Thirteen: Characteristics of Effective use of Promotoras
This video segment highlights key qualities of effective promotoras along with information on best practices.

Part Fourteen: Using Promotoras for Risk Communication
This video segment offers suggestions on how to use promotoras to disseminate health and risk information.

Part Fifteen: Partnering with Community Based Organizations: Case Study- Día de la Mujer Latina Health Fairs
This video segment provides an overview of Día de la Mujer and services it provides to the Latino community via health fairs.