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- Workforce needs assessment is
certainly the backbone for strategic planning of
public health training and development. In the fall of 2006, 53 state and local health public information officers who are members of the National Public Health Information Consortium (NPHIC) were asked to complete an online survey to identify the training needs and preferences of PIOs. The needs assessed in this particular survey were focused specifically on communication to reduce health disparities. Click here for brief overview of the results from our assessment. Click here for the full report.
- Evaluating web-based training materials-Relatively
few online resources offer direct instruction in
communication and marketing to reduce health disparities.
A great many excellent public health workforce development
resources, however, do touch on the Center’s
mission. The Core is always on the lookout for web-based
public health workforce training materials related
to communication and cultural competence. Please
see our top ten list.
- Delivery of workforce development trainingFor the past two years Core B has hosted workshops for state public health information officers at the NPHIC conference. The workshops offer an efficient vehicle for delivering face-to-face training in health communication and marketing to reduce health disparities. Click here to view slides from the 2007 workshop, "Framing Messages to Reduce Health Disparities" conducted by Dr. Susan Kirby.
- Interactive web cast workshops for
local health district risk communicators and for
state public health information officers and their
staffs are in the works. Click here to see Building Liaison with Latino Communities: A series of focused video briefings for public health information officers and emergency/risk communicators.
- Needs assessment will continue
in 2006 and 2007 with the Core’s three constituencies.
In particular, the original instrument will be re-administered
to determine if ranking of needs change over the
course of time. It is hypothesized that longitudinal
data within the three clientele groups will reveal
shifts in perceived needs away from skill sets that
are addressed in Center training materials.
- A sponsored workshop is scheduled
for the annual NPHIC conference in 2008. The topic will be on building culturally competent websites.
- A series of interactive web cast workshops are
being in the works. The next webcast in the series is titled, “Guidance for Local Health District BT/Risk Communicators in Collaborating with Faith Based African American Communities for Pandemic Flu Preparedness”
- Course modules for campus-delivered
classes in public communication for MPH students
and graduate students in health sciences is being
developed based on needs assessment. The Core will
use these traditional public health education programs
and courses as vehicles for infusing curriculum with
materials pertaining to communication and marketing
to reduce health disparities. These materials are
will include (1) extended case study portfolios for
case method instruction, (2) project assignments
for problem based learning (PBL), (3) web-based multimedia
modules for teaching specific skills or approaches
(e.g., writing press releases or conducting culturally
sensitive audience analyses), and (4) role-playing
Click here for a copy of “Working with the Media.”
- Evaluation of Core B effectiveness Consistent
with the view that stakeholder buy-in is crucial
for establishing criteria for evaluating this Core,
several specific standards will be ascertained upon
consultation with members of the three Core clientele