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Message Testing on a Shoestring Budget

 

Launch Webcast


Message Testing Chapters:

(1a) Introduction to Message Testing

(1) Pretesting Messages

(2) Focus Groups

(3) In-Depth Interviews

(4) Intercept Interviews

(5) Brief Surveys

(6) Readability Testing

(7) Conclusion

(7a) References


Additional Resources for Message Testing on a Shoestring Budget

 

Read-Aloud Cognitive Interview Protocol

Individual In-depth Interviews

Sample Message Evaluation Scales

Sample PSA Questionnaire


 

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