Message Testing Chapters:
(1a) Introduction to Message Testing
(1) Pretesting Messages
(2) Focus Groups
(3) In-Depth Interviews
(4) Intercept Interviews
(5) Brief Surveys
(6) Readability Testing
(7) Conclusion
(7a) References
Additional Resources for Message Testing on a Shoestring Budget
Read-Aloud Cognitive Interview Protocol
Individual In-depth Interviews
Sample Message Evaluation Scales
Sample PSA Questionnaire
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